December 14, 2016
The Georgia Tech Alumni Association, Inc. has served Georgia Tech's alumni and the Institute in a variety of ways over its 100+ year history. Its primary mission is to promote and serve the alumni and the Institute by creating meaningful and relevant programs for current and future alumni to foster lifelong participation and philanthropic support.
Why Is Personal Information Collected?
The Association is a marketing company. Alumni engage and support their university as a conscientious choice in their lives. It's incumbent on the Association to provide meaningful value in its programs and services to build upon the relationship that is established with the alumnus as a student. Building this value is key to the continued success of the Association, which follows the four disciplines of the alumni relations business:
- Acquiring and maintaining information about alumni
- Communicating professionally and regularly to alumni with meaningful messages
- Engaging alumni in programs and services which add value to their lives
- Fundraising in support of advancing Georgia Tech
Whose Information Is Collected?
The Association collects information about:
- Alumni (any student who has earned a Georgia Tech degree)
- Students (both current and past)
- Parents of Students (both current and past)
- Faculty and Staff (both current and past)
- Friends (spouses, other donors, and supporters of Georgia Tech)
What Information Is Collected?
The Association collects:
- Contact information – home and business addresses, phone numbers, email addresses, and social media contact information
- Demographic information – names, titles, gender, birth and death dates, and ethnicity
- Student information obtained from campus records – degrees, majors, organization involvement, activities, awards, and sports involvement
- Employment information – company names, job titles, and industry information
- Family information – spouse's name, children's names and birth dates, and familial relationships
- Alumni information – activity interest and participation, event attendance, volunteer interests, organization affiliations, committee participation, awards and honors, attitudes and preferences
- Donor information – giving information regarding any donation which is made or for which someone receives credit
- Analytical information – aggregated transactional information related to web visitor activity and email marketing actions
How Is Information Collected?
Information is collected through a variety of sources, including:
- Self-provided information online or via phone
- Event or activity registrations
- Student records
- U.S. Postal records
- Surveys and focus groups
- Other information service bureaus
What Is Done with Collected Information?
Collected information is used only for Association purposes, including:
- Promoting alumni events, products, and services
- Conducting research and analysis to better understand alumni attitudes, preferences, and interests
As a recognized not-for-profit corporation through both its corporate charter and under IRS 501(c)(3) guidelines, the Association is not subject to the provisions of the Georgia Open Records Act, which provides that all Georgia citizens are entitled to view the records of state agencies upon request.
Who Has Access to Collected Information?
Volunteers and students working with the Association are considered an extension of staff members, and are held to the same level of confidentiality regarding alumni contact information.
The Association engages with various high quality partners to offer substantial products and services to benefit alumni. In each of these partnerships, access to alumni data is strictly controlled by the Association. Currently, the Association partners with the following companies and organizations:
- AESU Alumni Travel
- AHI Travel (Alumni Holidays)
- Balfour / Commemorative Brands, Inc.
- Beyond Group Travel, Inc.
- Credible Labs, Inc.
San Francisco, California
- The Georgia Tech Athletic Association
- The Georgia Tech Foundation, Inc.
- The Georgia Tech Office of Development
- Go Next
- iModules Software, Inc.
Kansas City, Missouri
- Liberty Mutual Group, Inc.
- M.LaHart & Company, Ltd.
- Marsh / Mercer Health & Benefits Administration, LLC.
New York, New York
- Odysseys Unlimited
- On Campus Marketing, LLC.
Bainbridge Island, Washington
- Premier World Discovery
Redonado Beach, California
- Publishing Concepts, Inc.
- SearchEase Corporation
- Sports & Entertainment Travel
- Thomas P. Gohagan & Company
- USI Travel Insurance Companies
Opting-Out of Third-Party Information Sharing
You may limit the sharing of information and direct marketing by visiting http://gtalumni.org/myprofile to edit your subscription management preferences. You may also send an email to firstname.lastname@example.org or call 404-894-2391 and ask for the Biographical Data Processing department.
How is Information Stored and Secured?
The Association uses administrative technical and physical security measures to protect personal information, including destroying information when it is no longer needed. Staff with access to sensitive information are bound to a confidentiality agreement, have passed a criminal background check, and are required to undergo periodic reviews of acceptable data usage and information security training.
The primary system of record for all alumni contact information, demographic data, and donor information is kept in a secure enterprise-grade database run by the Georgia Tech Foundation, Inc. Online alumni information is kept in an isolated, secured database by iModules Software, Inc., in Kansas City, Missouri. All sensitive information transmitted online is secured by industry-standard SSL/TLS 128-bit encryption. iModules maintains compliance with the Payment Card Industry Data Security Standard (PCI DSS) and is certified compliant as a Level One Service Provider by a Qualified Security Assessor (QSA) authorized by the PCI Security Standards Council.