Tech Alumna Named First Commissioner of Major League Volleyball
By: Jennifer Herseim, Photos by: Georgia Tech Athletics/Danny Karnik, EE 07, MS ECE 16 | Categories: Featured Stories
Before Jaime Weston, Mgt 94, was selected as Major League Volleyball’s first-ever commissioner and before she was senior vice president of marketing at the National Football League, she played volleyball at Georgia Tech.
“If you had told my 21-year-old self, who had just graduated from Georgia Tech and wanted to work in sports, that one day I’d actually be serving the sport that served me my whole life—never would I have imagined this,” Weston says. “It’s a full-circle moment for me.”
In her inaugural role as commissioner, Weston will lead the largest professional volleyball league in the country. The MLV is in its third season with eight professional teams and plans to expand to 11 teams in 2027.
As the sport grows in the U.S., Weston sees her new role as a sign of that evolution. “Major League Volleyball is exactly what it sounds like, the major leagues, and the sport deserves a commissioner at that level,” she says.
You might assume that her strategy as a former executive with the NFL, where she led marketing, wouldn’t apply to her new role at MLV. Not so.
“One of the biggest misconceptions in sports is that if you build it, they’ll come,” Weston says. “Even in the NFL, which is over 100 years old, you see it with expansion teams. People assume it’ll be easy and in reality, growing a fan base doesn’t happen overnight.”
MLV is unique among professional sports leagues in that it’s female-led with a young, growing fan base, Weston says.
“We’re the only U.S. professional sports league that’s female-led and female-defined,” Weston says. “We’re not following our male counterparts like you see in other sports.”
In 2024, Weston was selected as the chief commercial officer for USA Volleyball, which she expects will be the break-out sport during the 2028 Los Angeles Olympics. “Volleyball is just exploding right now, and Major League Volleyball is able to start creating more awareness for the national team ahead of the Olympics,” she says.
Yellow Jackets in MLV
Weston’s not the only Yellow Jacket representing Georgia Tech in professional volleyball. In Atlanta, the city’s MLV team, the Atlanta Vibe, includes Laura “Bird” Kuhn, Mgt 05, who is general manager and assistant coach for the team. The 2025 Vibe roster included Bianca Bertolino, Bio 25. Bertolino now plays for Levallois Paris Saint-Cloud in France. Former Tech volleyball player Kele Eveland, Mgt 04, does broadcast work for the Vibe and MLV. Even more former Georgia Tech staff members are part of the Vibe. Cheryl LaFoy, IE 02, is vice president of operations, Bobby Holman, who previously served as assistant athletic director for ticket operations at Georgia Tech, is the Vibe’s associate ticketing director, and Theresa Wenzel, who was an associate athletic director at Georgia Tech for more than a decade, is the Vibe’s president.
For Weston, her experience at Georgia Tech was something she treasures and still uses in her day-to-day. She points to the lessons she learned in Professor Phil Adler’s classes and from role models, including Coach Bobby Cremins, who she met while serving as a basketball student manager.
"So much of the foundation of being a management student at the time was learning how to problem‑solve and to be resourceful. It really helped me in my career, knowing how I frame up problems, new approaches, and bringing in resources to get things done. That was the foundation that I got from Georgia Tech,” Weston says.
